Public Relations / Media Manager
Description
Curriculum
- 8 Sections
- 42 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Discover the Career: The World of Public Relations5
- 1.1EA21C23L1 What does a Public Relations / Media Manager do & why it matters today
- 1.2EA21C23L2 The evolution of PR: From press releases to digital influence
- 1.3EA21C23L3 Industry overview: PR, communications, media relations, and brand reputation
- 1.4EA21C23L4 Myths vs. realities in public relations
- 1.5EA21C23L5 Future relevance: AI, data analytics, and the digital PR revolution
- Is This Career Right for You?4
- Your School & Subject Choices4
- 3.1EA21C23L10 What to choose after 10th – subjects, boards, and foundation skills
- 3.2EA21C23L11 What to choose after 12th — stream, entrance focus, and recommended courses
- 3.3EA21C23L12 Extracurriculars and student media clubs that build your PR profile
- 3.4EA21C23L13 Early projects: Blogging, social media, and event volunteering
- Entrance Exams & Admissions4
- 4.1EA21C23L14 Overview of communication and media entrance exams (India & Abroad)
- 4.2EA21C23L15 Admission process, portfolio, and personal interview tips
- 4.3EA21C23L16 Top colleges and universities — India + Global rankings and cut-offs
- 4.4EA21C23L17 Scholarships, fellowships, and alternate pathways into PR
- Academic Journey & College Life5
- 5.1EA21C23L18 Course duration and structure (UG, PG, Diplomas, Certifications)
- 5.2EA21C23L19 Year-by-year subject overview — journalism, marketing, corporate comms
- 5.3EA21C23L20 Teaching style: Case studies, campaigns, and client simulations
- 5.4EA21C23L21 Research & projects — PR campaigns, press kits, and event planning
- 5.5EA21C23L22 Assessment patterns: Presentations, campaigns, and viva
- Real-World Experience & Skill Development7
- 6.1EA21C23L23 Internships — finding opportunities in PR agencies and corporate comms
- 6.2EA21C23L24 Tools & software every PR professional should know (Cision, Meltwater, Canva, HubSpot, etc.)
- 6.3EA21C23L25 Building your media network and journalist database
- 6.4EA21C23L26 Crafting compelling press releases and pitches
- 6.5EA21C23L27 Mastering digital PR, SEO, and online reputation management
- 6.6EA21C23L28 Crisis communication and reputation recovery strategies
- 6.7EA21C23L29 Communication & teamwork in multi-stakeholder environments
- Career Growth, Roles & Income7
- 7.1EA21C23L30 First job roles — PR Assistant, Junior Account Executive, Media Coordinator
- 7.2EA21C23L31 Mid-level growth — Account Manager, Media Strategist, Corporate Communications Lead
- 7.3EA21C23L32 Senior roles — PR Director, Head of Communications, CCO
- 7.4EA21C23L33 Specializations — Crisis PR, Investor Relations, Political PR, Tech PR, and Influencer Relations
- 7.5EA21C23L34 Salary insights — India vs. abroad (agency vs. in-house)
- 7.6EA21C23L35 Freelancing, consulting, and starting your own PR agency
- 7.7EA21C23L36 Career maps — how professionals evolve in 5, 10, and 20 years
- Future Trends & Personal Roadmap6
- 8.1EA21C23L37 How AI, analytics, and automation are transforming PR
- 8.2EA21C23L38 Data-driven PR — sentiment analysis, media monitoring, and predictive comms
- 8.3EA21C23L39 New career branches: Influencer management, ESG communication, digital ethics
- 8.4EA21C23L40 Building your personal brand as a PR professional
- 8.5EA21C23L41 5-year action plan and career checklist
- 8.6EA21C23L42 Related careers and pivot paths — journalist, content strategist, corporate affairs head
Instructor
2238 Students567 Courses
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