Performance Marketing Manager (Ads / PPC)
Description
Curriculum
- 9 Sections
- 42 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Discover the Career5
- 1.1EA20C7L1 What does a Performance Marketing Manager do & why it matters today
- 1.2EA20C7L2 The evolution of paid media — from Google Ads to AI-driven automation
- 1.3EA20C7L3 Industry overview — agencies, e-commerce, startups, and in-house roles
- 1.4EA20C7L4 Myths vs. realities of performance marketing careers
- 1.5EA20C7L5 Future relevance — AI, automation, and omnichannel performance ecosystems
- Is This Career Right for You?3
- Your School & Subject Choices4
- 3.1EA20C7L9 What to choose after 10th — subjects & early digital exposure
- 3.2EA20C7L10 What to choose after 12th — commerce, marketing, or computer science
- 3.3EA20C7L11 Building early exposure — freelancing, internships, ad competitions
- 3.4EA20C7L12 Projects & extracurriculars — digital marketing clubs, Google certifications
- Entrance Exams & Admissions3
- Academic Journey & College Life5
- 5.1EA20C7L16 UG & PG course structures — BBA, MBA, and digital marketing diplomas
- 5.2EA20C7L17 Core subjects — consumer behavior, analytics, media planning, SEO/SEM
- 5.3EA20C7L18 Electives — performance analytics, growth hacking, AI in marketing
- 5.4EA20C7L19 Teaching style & project work — case studies, ad campaigns, live dashboards
- 5.5EA20C7L20 Assessment — projects, Google Ads certifications, simulations
- Real-World Experience & Skill Development5
- 6.1EA20C7L21 How to find marketing internships — startups, agencies, freelancing
- 6.2EA20C7L22 Tools you must master — Google Ads, Meta Ads, Analytics, Tag Manager
- 6.3EA20C7L23 Advanced tools — Data Studio, Looker, SEMrush, Ahrefs, Supermetrics
- 6.4EA20C7L24 Key skills — copywriting for ads, targeting, bidding, A/B testing
- 6.5EA20C7L25 Communication, teamwork & client presentation skills
- Campaign Strategy & Optimization6
- 7.1EA20C7L26 Understanding marketing funnels — awareness to conversion
- 7.2EA20C7L27 Campaign setup — structure, audiences, budget, creatives
- 7.3EA20C7L28 Bidding strategies — CPC, CPA, ROAS optimization
- 7.4EA20C7L29 Conversion tracking & attribution modeling
- 7.5EA20C7L30 Performance analysis — KPIs, dashboards, and reporting
- 7.6EA20C7L31 Scaling campaigns — lookalikes, remarketing, and audience layering
- Career Growth, Roles & Income6
- 8.1EA20C7L32 Entry-level roles — PPC Analyst, Paid Media Executive
- 8.2EA20C7L33 Mid-level — Performance Marketing Manager, Campaign Strategist
- 8.3EA20C7L34 Senior roles — Head of Growth, CMO, Performance Director
- 8.4EA20C7L35 Salary insights — India vs. global trends
- 8.5EA20C7L36 Freelancing & consulting opportunities
- 8.6EA20C7L37 Building a personal brand as a performance marketer
- Future Trends & Your Personal Roadmap5
- 9.1EA20C7L38 How AI, automation & generative ads are reshaping PPC
- 9.2EA20C7L39 New frontiers — voice search ads, AR/VR campaigns, retail media
- 9.3EA20C7L40 Integrating performance with influencer & content marketing
- 9.4EA20C7L41 Building your 5-year skill roadmap
- 9.5EA20C7L42 Related careers — Growth Hacker, Marketing Data Analyst, Ad Tech Specialist
Instructor
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