10 Sections
46 Lessons
Lifetime
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Discover the Career
5
1.1
EA21C26L1 What does a Content / Creative Strategist do & why it matters today
1.2
EA21C26L2 How content strategy drives brand success in the digital economy
1.3
EA21C26L3 Industry overview: advertising, digital media, agencies & brand teams
1.4
EA21C26L4 Myths vs. realities of the role – creative freedom vs. business goals
1.5
EA21C26L5 The future of content and storytelling in an AI-first world
Is This Career Right for You?
4
2.1
EA21C26L6 Personality fit – creative, analytical, and strategic balance
2.2
EA21C26L7 Mindsets that thrive: curiosity, empathy, trend awareness
2.3
EA21C26L8 Core competencies – writing, visual thinking, consumer psychology
2.4
EA21C26L9 Self-assessment exercises & aptitude mapping
Your School & Subject Choices
4
3.1
EA21C26L10 What to choose after 10th – communication, design, arts, and tech foundations
3.2
EA21C26L11 What to choose after 12th – Humanities, Mass Comm, or Design streams
3.3
EA21C26L12 Building creative thinking through reading, storytelling, and design
3.4
EA21C26L13 Extracurriculars, contests & creative portfolios that stand out
Entrance Exams & Admissions
3
4.1
EA21C26L14 Entrance overview – NIFT, NID, Symbiosis, DU, Pearl, NLU, MICA, etc.
4.2
EA21C26L15 Top Colleges & Universities — India + Global (eligibility & ranking)
4.3
EA21C26L16 Scholarships, portfolio prep & alternative routes (online learning, bootcamps)
Academic Journey & College Life
4
5.1
EA21C26L17 Typical degrees: BMM, BJMC, Advertising, Design, or Marketing
5.2
EA21C26L18 Curriculum breakdown: communication theory, brand strategy, consumer insight
5.3
EA21C26L19 Teaching methods – studio projects, campaigns, group work, critiques
5.4
EA21C26L20 Internships, live campaigns, and case studies during college
Core Skill Development
9
6.1
EA21C26L21 Research & Insight: understanding audiences, trends & competitors
6.2
EA21C26L22 Storytelling Frameworks – narrative arcs, tone, and brand voice
6.3
EA21C26L23 Brand Strategy – positioning, messaging & communication pillars
6.4
EA21C26L24 Digital Ecosystem – content across web, social, video, and experiential
6.5
EA21C26L25 Content Planning & Calendars – balancing creativity with consistency
6.6
EA21C26L26 Tools & Software – Notion, Airtable, Google Analytics, ChatGPT, Canva, Figma
6.7
EA21C26L27 SEO, SEM & content optimization for visibility
6.8
EA21C26L28 Data & Analytics – measuring engagement, ROI, and brand lift
6.9
EA21C26L29 Cross-team collaboration with designers, copywriters, and marketers
Real-World Experience
4
7.1
EA21C26L30 How to find and succeed in internships
7.2
EA21C26L31 Freelance vs. agency vs. in-house creative strategy roles
7.3
EA21C26L32 Portfolio & Case Studies – presenting strategic thinking effectively
7.4
EA21C26L33 Client briefs, mood boards & campaign proposals
Career Growth, Roles & Income
5
8.1
EA21C26L34 Entry-level roles – Content Associate, Junior Strategist, Brand Planner
8.2
EA21C26L35 Mid-level growth – Senior Strategist, Creative Lead, Brand Manager
8.3
EA21C26L36 Leadership & Entrepreneurship – starting your content agency or consultancy
8.4
EA21C26L37 Salary insights — India vs. abroad, agency vs. client side
8.5
EA21C26L38 Career maps – 5, 10, 20-year pathways in creative strategy
Future Trends & Innovations
4
9.1
EA21C26L39 How AI, automation, and data are transforming content strategy
9.2
EA21C26L40 Emerging niches – branded content, influencer strategy, XR storytelling
9.3
EA21C26L41 Sustainability, ethics & purpose-driven storytelling
9.4
EA21C26L42 New business models – subscription, creator economy, community marketing
Build Your Personal Roadmap
4
10.1
EA21C26L43 Designing your 5-year action plan for this career
10.2
EA21C26L44 Building your professional brand & thought leadership
10.3
EA21C26L45 Related careers & pivot paths – Creative Director, Brand Consultant, UX Writer
10.4
EA21C26L46 Final checklist – skills, certifications, and personal growth goals
Content Strategist / Creative Strategist
Curriculum
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