12 Sections
53 Lessons
10 Weeks
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Discover the Career
5
1.1
EA10C4L1 What does a D2C Brand Founder do & why it matters today
1.2
EA10C4L2 Evolution of the D2C model — from retail disruption to digital dominance
1.3
EA10C4L3 Industry landscape — eCommerce, marketplaces vs. D2C ecosystem
1.4
EA10C4L4 Myths vs. realities of launching a D2C brand
1.5
EA10C4L5 Future relevance — AI, personalization, and the post-cookie era
Is This Career Right for You?
4
2.1
EA10C4L6 Personality fit — who thrives as a D2C founder
2.2
EA10C4L7 Entrepreneurial mindset — resilience, vision, and adaptability
2.3
EA10C4L8 Creative vs. analytical balance — storytelling meets data
2.4
EA10C4L9 Assessing risk appetite and decision-making under uncertainty
Your School & Subject Choices
4
3.1
EA10C4L10 What to choose after 10th — commerce, design, or tech pathways
3.2
EA10C4L11 What to choose after 12th — business, marketing, or eCommerce focus
3.3
EA10C4L12 Extracurriculars — startup clubs, case competitions, branding projects
3.4
EA10C4L13 Building early exposure — freelancing, internships, online stores
Entrance Exams & Admissions
4
4.1
EA10C4L14 Top UG & PG degrees for future founders — BBA, B.Com, Design, Tech
4.2
EA10C4L15 Entrance routes — CAT, NMAT, CUET, GMAT, SAT for business schools
4.3
EA10C4L16 Best colleges & incubators in India & abroad for D2C entrepreneurs
4.4
EA10C4L17 Scholarships, startup accelerators & alternate learning paths
Academic Journey & College Life
4
5.1
EA10C4L18 Year-by-year roadmap — from fundamentals to entrepreneurial labs
5.2
EA10C4L19 Key subjects — marketing, branding, consumer psychology, operations
5.2
EA10C4L21 Networking, mentorship & campus entrepreneurship events
5.3
EA10C4L20 Capstone & startup incubation projects
Real-World Experience & Skill Development
5
6.1
EA10C4L22 Finding internships in D2C startups & digital agencies
6.2
EA10C4L23 Essential digital tools — Shopify, Canva, Google Ads, Meta Ads
6.3
EA10C4L24 Data & analytics tools — GA4, Mixpanel, Meta Business Suite
6.4
EA10C4L25 Branding & storytelling — content pillars and tone design
6.5
EA10C4L26 Building a digital team — design, logistics, performance marketing
Building & Launching Your D2C Brand
5
7.1
EA10C4L27 Identifying your niche & target audience
7.2
EA10C4L28 Product development — sourcing, packaging, and design thinking
7.3
EA10C4L29 Choosing the right D2C tech stack — Shopify, WooCommerce, etc.
7.4
EA10C4L30 Setting up supply chain & fulfillment partnerships
7.5
EA10C4L31 Legal setup — business registration, GST, compliance, trademarks
Marketing & Growth Strategies
6
8.1
EA10C4L32 Crafting your brand identity & positioning
8.2
EA10C4L33 Digital marketing funnels — awareness, engagement, conversion
8.2
EA10C4L34 Influencer marketing, UGC & community building
8.3
EA10C4L35 Performance marketing — Meta, Google, and affiliate channels
8.4
EA10C4L36 CRM, retention & loyalty programs
8.5
EA10C4L37 Pricing psychology & conversion optimization
Finance, Logistics & Operations
4
9.1
EA10C4L40 Payment gateways, UPI & international transactions
9.1
EA10C4L39 Managing inventory, warehousing & last-mile delivery
9.2
EA10C4L38 Cost modeling — COGS, CAC, LTV, contribution margin
9.3
EA10C4L41 Legal frameworks — eCommerce laws, data protection, returns policy
Scaling & Fundraising
4
10.1
EA10C4L43 Preparing a pitch deck & investor narrative
10.2
EA10C4L42 Bootstrapping vs. venture capital — when and how to raise funds
10.3
EA10C4L44 Managing investor relations & growth KPIs
10.4
EA10C4L45 Case studies — successful Indian & global D2C brands
Career Growth, Roles & Income
4
11.1
Roles in D2C ecosystem — founder, CMO, growth head, consultant
11.2
EA10C4L47 Salary & income insights — India vs. global
11.3
EA10C4L48 Building multiple brands or exiting via acquisition
11.4
EA10C4L49 Freelance & advisory opportunities
Future Trends & Personal Roadmap
4
12.1
EA10C4L50 How AI & automation are redefining D2C marketing
12.2
EA10C4L51 Emerging niches — sustainability, creator-led D2C, D2C 3.0
12.3
EA10C4L52 5-year roadmap — from idea to IPO
12.4
EA10C4L53 Related careers — eCommerce strategist, brand consultant, CMO
D2C Brand Founder
Curriculum
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