9 Sections
42 Lessons
Lifetime
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Discover the Career
5
1.1
EA20C7L1 What does a Performance Marketing Manager do & why it matters today
1.2
EA20C7L2 The evolution of paid media — from Google Ads to AI-driven automation
1.3
EA20C7L3 Industry overview — agencies, e-commerce, startups, and in-house roles
1.4
EA20C7L4 Myths vs. realities of performance marketing careers
1.5
EA20C7L5 Future relevance — AI, automation, and omnichannel performance ecosystems
Is This Career Right for You?
3
2.1
EA20C7L6 Personality fit — analytical, data-driven, and creative mindset
2.2
EA20C7L7 Aptitudes & skills — quantitative, strategic, and storytelling blend
2.3
EA20C7L8 Common challenges — KPIs, ad fatigue, platform changes
Your School & Subject Choices
4
3.1
EA20C7L9 What to choose after 10th — subjects & early digital exposure
3.2
EA20C7L10 What to choose after 12th — commerce, marketing, or computer science
3.3
EA20C7L11 Building early exposure — freelancing, internships, ad competitions
3.4
EA20C7L12 Projects & extracurriculars — digital marketing clubs, Google certifications
Entrance Exams & Admissions
3
4.1
EA20C7L13 Entrance exams for marketing & media programs (CUET, IPMAT, NMIMS, etc.)
4.2
EA20C7L14 Top colleges & universities in India and abroad for marketing & digital media
4.3
EA20C7L15 Scholarships, online pathways, and alternate routes to enter marketing
Academic Journey & College Life
5
5.1
EA20C7L16 UG & PG course structures — BBA, MBA, and digital marketing diplomas
5.2
EA20C7L17 Core subjects — consumer behavior, analytics, media planning, SEO/SEM
5.3
EA20C7L18 Electives — performance analytics, growth hacking, AI in marketing
5.4
EA20C7L19 Teaching style & project work — case studies, ad campaigns, live dashboards
5.5
EA20C7L20 Assessment — projects, Google Ads certifications, simulations
Real-World Experience & Skill Development
5
6.1
EA20C7L21 How to find marketing internships — startups, agencies, freelancing
6.2
EA20C7L22 Tools you must master — Google Ads, Meta Ads, Analytics, Tag Manager
6.3
EA20C7L23 Advanced tools — Data Studio, Looker, SEMrush, Ahrefs, Supermetrics
6.4
EA20C7L24 Key skills — copywriting for ads, targeting, bidding, A/B testing
6.5
EA20C7L25 Communication, teamwork & client presentation skills
Campaign Strategy & Optimization
6
7.1
EA20C7L26 Understanding marketing funnels — awareness to conversion
7.2
EA20C7L27 Campaign setup — structure, audiences, budget, creatives
7.3
EA20C7L28 Bidding strategies — CPC, CPA, ROAS optimization
7.4
EA20C7L29 Conversion tracking & attribution modeling
7.5
EA20C7L30 Performance analysis — KPIs, dashboards, and reporting
7.6
EA20C7L31 Scaling campaigns — lookalikes, remarketing, and audience layering
Career Growth, Roles & Income
6
8.1
EA20C7L32 Entry-level roles — PPC Analyst, Paid Media Executive
8.2
EA20C7L33 Mid-level — Performance Marketing Manager, Campaign Strategist
8.3
EA20C7L34 Senior roles — Head of Growth, CMO, Performance Director
8.4
EA20C7L35 Salary insights — India vs. global trends
8.5
EA20C7L36 Freelancing & consulting opportunities
8.6
EA20C7L37 Building a personal brand as a performance marketer
Future Trends & Your Personal Roadmap
5
9.1
EA20C7L38 How AI, automation & generative ads are reshaping PPC
9.2
EA20C7L39 New frontiers — voice search ads, AR/VR campaigns, retail media
9.3
EA20C7L40 Integrating performance with influencer & content marketing
9.4
EA20C7L41 Building your 5-year skill roadmap
9.5
EA20C7L42 Related careers — Growth Hacker, Marketing Data Analyst, Ad Tech Specialist
Performance Marketing Manager (Ads / PPC)
Curriculum
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