8 Sections
38 Lessons
Lifetime
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Discover the Career
5
1.1
EA20C13L1 What does a Public Relations Specialist do & why it matters today
1.2
EA20C13L2 The Evolution of PR: From Press Releases to Digital Storytelling
1.3
EA20C13L3 Industry Overview: PR, Advertising, Marketing, and Media Relations
1.4
EA20C13L4 Myths vs. Realities: Beyond Glamour and Crisis Management
1.5
EA20C13L5 Future Relevance: PR in the Age of AI, Social Media & Influencers
Is This Career Right for You?
4
2.1
EA20C13L6 Personality Traits — Empathetic, Persuasive, and Poised Under Pressure
2.2
EA20C13L7 Interests & Aptitudes — Creative Thinking, Storytelling, and Strategic Planning
2.3
EA20C13L8 Strengths & Weaknesses of Successful PR Professionals
2.4
EA20C1L9 Real-Life Scenarios: Managing Image, Crisis, and Public Perception
Your School & Subject Choices
4
3.1
EA20C13L10 What to Choose After 10th – English, Humanities, or Commerce Focus
3.2
EA20C13L11 What to Choose After 12th – Communication, Journalism, or Business Studies
3.3
EA20C13L12 Extracurriculars: Debating, Writing Clubs, Model UN, PR Internships
3.4
EA20C13L13 Building a Profile Through Volunteering, Events, and Campus Media
Entrance Exams & Admissions
3
4.1
EA20C13L14 Overview of Relevant Entrance Exams (Mass Comm, Media, MBA)
4.2
EA20C13L15 Top PR, Media, and Communication Colleges in India & Abroad
4.3
EA20C13L16 Scholarships, Study Abroad Opportunities, and Alternate Routes
Academic Journey & College Life
5
5.1
EA20C13L17 Degree Pathways: BA, MA, MBA, and Specialized PR Programs
5.2
EA20C13L18 Year-by-Year Subject Overview: Media, Communication, Branding, Ethics
5.3
EA20C13L19 Learning Methods: Case Studies, Campaign Simulations, Live Projects
5.4
EA20C13L20 Internships, Portfolios, and Practical Exposure in College
5.5
EA20C13L21 Academic to Professional Transition — Building a Personal Brand
Real-World Experience & Skill Development
5
6.1
EA20C13L22 PR Tools and Software: Cision, Meltwater, HubSpot, Google Alerts
6.2
EA20C13L23 Media Monitoring, Press Releases, and Event Coordination
6.3
EA20C13L24 Digital PR & Social Listening: Managing Online Reputation
6.4
EA20C13L25 Communication & Collaboration in Cross-Functional Teams
6.5
EA20C13L26 Writing Skills: Crafting Pitches, Articles, and Brand Messages
Career Growth, Roles & Income
6
7.1
EA20C13L27 Entry-Level Roles: PR Executive, Account Coordinator, Media Associate
7.2
EA20C13L28 Mid-Level Growth: Account Manager, Corporate Communications Manager
7.3
EA20C13L29 Senior Leadership: PR Director, Chief Communications Officer (CCO)
7.4
EA20C13L30 Freelancing & Entrepreneurship: Starting a PR Consultancy
7.5
EA20C13L31 Salary Insights: PR Salaries in India vs. Global Averages
7.6
EA20C13L32 PR Career Map — Growth in 5, 10, and 20 Years
Future Trends & Your Personal Roadmap
6
8.1
EA20C13L33 Impact of AI, Automation, and Data Analytics in PR
8.2
EA20C13L34 New Career Niches: Influencer PR, Political PR, Digital Reputation Management
8.3
EA20C13L35 ESG & Purpose-Driven Communication in Modern PR
8.4
EA20C13L36 Building Your 5-Year Career Action Plan
8.5
EA20C13L37 Related Careers: Brand Manager, Content Strategist, Media Planner
8.6
EA20C13L38 Final Career Checklist: Skills, Certifications & Networking Strategy
Public Relations Specialist
Curriculum
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