8 Sections
42 Lessons
Lifetime
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Discover the Career: The World of Public Relations
5
1.1
EA21C23L1 What does a Public Relations / Media Manager do & why it matters today
1.2
EA21C23L2 The evolution of PR: From press releases to digital influence
1.3
EA21C23L3 Industry overview: PR, communications, media relations, and brand reputation
1.4
EA21C23L4 Myths vs. realities in public relations
1.5
EA21C23L5 Future relevance: AI, data analytics, and the digital PR revolution
Is This Career Right for You?
4
2.1
EA21C23L6 Personality fit – who thrives in PR and media management
2.2
EA21C23L7 Core skills: Communication, storytelling, and adaptability
2.3
EA21C23L8 Balancing creative, analytical, and managerial aptitudes
2.4
EA21C23L9 Common challenges and stress points in PR careers
Your School & Subject Choices
4
3.1
EA21C23L10 What to choose after 10th – subjects, boards, and foundation skills
3.2
EA21C23L11 What to choose after 12th — stream, entrance focus, and recommended courses
3.3
EA21C23L12 Extracurriculars and student media clubs that build your PR profile
3.4
EA21C23L13 Early projects: Blogging, social media, and event volunteering
Entrance Exams & Admissions
4
4.1
EA21C23L14 Overview of communication and media entrance exams (India & Abroad)
4.2
EA21C23L15 Admission process, portfolio, and personal interview tips
4.3
EA21C23L16 Top colleges and universities — India + Global rankings and cut-offs
4.4
EA21C23L17 Scholarships, fellowships, and alternate pathways into PR
Academic Journey & College Life
5
5.1
EA21C23L18 Course duration and structure (UG, PG, Diplomas, Certifications)
5.2
EA21C23L19 Year-by-year subject overview — journalism, marketing, corporate comms
5.3
EA21C23L20 Teaching style: Case studies, campaigns, and client simulations
5.4
EA21C23L21 Research & projects — PR campaigns, press kits, and event planning
5.5
EA21C23L22 Assessment patterns: Presentations, campaigns, and viva
Real-World Experience & Skill Development
7
6.1
EA21C23L23 Internships — finding opportunities in PR agencies and corporate comms
6.2
EA21C23L24 Tools & software every PR professional should know (Cision, Meltwater, Canva, HubSpot, etc.)
6.3
EA21C23L25 Building your media network and journalist database
6.4
EA21C23L26 Crafting compelling press releases and pitches
6.5
EA21C23L27 Mastering digital PR, SEO, and online reputation management
6.6
EA21C23L28 Crisis communication and reputation recovery strategies
6.7
EA21C23L29 Communication & teamwork in multi-stakeholder environments
Career Growth, Roles & Income
7
7.1
EA21C23L30 First job roles — PR Assistant, Junior Account Executive, Media Coordinator
7.2
EA21C23L31 Mid-level growth — Account Manager, Media Strategist, Corporate Communications Lead
7.3
EA21C23L32 Senior roles — PR Director, Head of Communications, CCO
7.4
EA21C23L33 Specializations — Crisis PR, Investor Relations, Political PR, Tech PR, and Influencer Relations
7.5
EA21C23L34 Salary insights — India vs. abroad (agency vs. in-house)
7.6
EA21C23L35 Freelancing, consulting, and starting your own PR agency
7.7
EA21C23L36 Career maps — how professionals evolve in 5, 10, and 20 years
Future Trends & Personal Roadmap
6
8.1
EA21C23L37 How AI, analytics, and automation are transforming PR
8.2
EA21C23L38 Data-driven PR — sentiment analysis, media monitoring, and predictive comms
8.3
EA21C23L39 New career branches: Influencer management, ESG communication, digital ethics
8.4
EA21C23L40 Building your personal brand as a PR professional
8.5
EA21C23L41 5-year action plan and career checklist
8.6
EA21C23L42 Related careers and pivot paths — journalist, content strategist, corporate affairs head
Public Relations / Media Manager
Curriculum
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